Bengaluru| March 31, 2026
In a significant achievement for India’s food service industry, Meat and Eat, one of the country’s fastest-growing homegrown fried chicken quick service restaurant (QSR) chains, has been awarded the prestigious “Best Indian Chain of Quick Service Restaurant” at the Udyog Yogdaan Puraskar 2026.
The award, organized by Brand Icon in association with Wedding Icon, recognizes excellence in innovation, operational efficiency, and industry contribution. The honor was presented by renowned actress and entrepreneur Shilpa Shetty, adding prominence to the occasion. The award was received by Aadhav Kumar (MD) and Cithin Appaiah (CEO), marking a proud milestone in the brand’s growth journey and its expanding national footprint.
The Udyog Yogdaan Puraskar is widely regarded as a respected platform that celebrates organizations making meaningful contributions to economic growth and industry development. The 2026 Royal Edition, held in Bangalore, brought together leading businesses, innovators, and entrepreneurs, further reinforcing the credibility of the recognition. This award positions Meat and Eat among India’s most influential and rapidly expanding QSR brands.
Meat and Eat operates under Countfoodis Pvt. Ltd., which was established in 2013 with a vision to build an organized QSR ecosystem that empowers entrepreneurs while generating sustainable employment opportunities across the country. Over the years, the company has built a strong foundation driven by its focus on quality, consistency, and continuous innovation, successfully scaling multiple brands within the food service industry.
As the flagship brand of Countfoodis, Meat and Eat has emerged as a dominant player in the QSR segment with a growing presence across multiple states in India. The brand’s expansion is supported by robust infrastructure, including advanced processing facilities, centralized kitchen systems, and an integrated supply chain that ensures consistent product quality and operational efficiency. With a strong customer base and a focus on affordability and taste, Meat and Eat continues to strengthen its market position while achieving significant business growth.
A key differentiator behind the brand’s success lies in its fully integrated farm-to-fork poultry ecosystem. Countfoodis maintains complete control over the entire value chain, beginning from breeding and hatchery operations to scientific farming practices, hygienic processing, standardized kitchen preparation, and efficient cold-chain distribution. This end-to-end integration ensures complete traceability, minimizes dependency on third parties, and guarantees consistent quality and food safety standards across all outlets. The result is a reliable and premium customer experience that reinforces trust and brand loyalty.
The recognition at the Udyog Yogdaan Puraskar 2026 also highlights Meat and Eat’s contribution to building a scalable, franchise-driven business model that continues to empower entrepreneurs across regions. By creating employment opportunities and supporting business ownership, the brand plays a vital role in strengthening India’s organized QSR ecosystem while adapting to evolving consumer preferences through continuous innovation.
Looking ahead, Countfoodis Pvt. Ltd. aims to further expand its footprint across India, driven by a clear growth strategy and a commitment to excellence. With its strong operational backbone, customer-centric approach, and focus on innovation, the company is well-positioned to continue its upward trajectory in the competitive food service industry.
In addition to its growth, the company continues to offer franchise opportunities under its established and emerging brands, including Meat and Eat, Kebabistan, Barbe-Grill and its latest expansion, ME Smoke. With a proven business model, comprehensive operational support, and a strong emphasis on transparency and profitability, Countfoodis remains committed to building a network of successful entrepreneurs across the country.
For franchise inquiries, interested partners can reach out at +91 99629 83824.
For more details visit our website: https://www.meatandeat.in/
